Market Research

Customized research solutions

Are you a….

...Start-up

You have recently established your own business, and you have a promising idea or even a ready product, service or brand. You are interested in taking the right steps and choosing the right path to achieve your goals.

We are here to help you find answers to potential questions such as:

    • How appealing is my idea, product or service?
    • How to optimize reach to the right target?

…Small and Medium Enterprise

As a growing business with ambitious plans to expand or maintain your position in the market, you are keen to learn more about your customers and competitors. This will help you to understand your place in the market and identify what makes your business unique.

We are here to help you find answers to potential questions such as:

    • Who are my customers?
    • Who is the potential customer that will enable to unblock growth.
    • How can I differentiate from competitor?

…Large enterprise

You are a well-established business with a strong portfolio of brands, products or services. You already have a solid understanding of your market, but you would like to increase customer loyalty and advocacy, and stay ahead of the competition.

We are here to help you with various types of studies, from usage and attitudes, to customer satisfaction, to concept and advertising testing, etc.

We offer a comprehensive range of marketing research services to facilitate the development and implementation of effective marketing strategies.

Brand perception / Brand image / Satisfaction and Loyalty / Product development / Concept Testing / Segmentation / Usage and Attitudes / UX/CX / Consumer decision journey / Cultural deep dive

Research solutions

Tools we use

We cover both qualitative and quantitative methodologies across a wide range of marketing and consumer research topics.

  • Qualitative: Focus Groups / In-depth Interviews / Etnographic Research
  • Quantitative: Face-to-Face Interviews / Online Interviews / Telephone Interviews

 

Food & Beverages / Shoes & Clothes / Automotive / Finance / Utilities / Education / Non for profit / …and much more

Sectors we typically study